Digicel is again bringing families and the Pacific’s greatest musical talent together with an upbeat new version of their hit song ‘We Are Family’.
This new rendition is a cheerful Pacific Christmas music collaboration, available for all Digicel customers across the company’s six Pacific countries, including PNG.
The collaboration includes the popular Jay Lieasi and the talented Bianca Noka from PNG, Stan from Vanuatu’s leading reggae band ‘Stan & The Earth Force’, ‘Big Wilz and Fill’ passionate musicians that make up the band ‘Makare’ from Fiji, Angela Afeaki from Tonga. The Onski Brothers represented Samoa and Abner, Nauru’s leading artist completed the eclectic mix.
Part of a fully integrated marketing promotion, the holiday song reflects the global tradition of having the family come together at this special time of year, a key message of the Digicel holiday campaign.
‘’At Digicel we understand the importance of family and the significance it plays during the holiday season. This year we wanted to celebrate our families and the magical role they play in all our lives,’’ said Digicel Asia-Pacific CEO, Michael Murphy.
This is a track that friends and families around the Pacific can enjoy together. Christmas is about togetherness and celebration, family and belonging.
This song captures the most special part of Christmas for Digicel and the Pacific; it’s all about heart, soul, life, love, and being there for each other – young and old.
Composer/producer of Jamhouse studios Garry Smith worked in partnership with Digicel and Fiji-born composer Peter Maxwell and the collaboration of 8 musicians including vocalists to create the original melody. The song was composed for friends and families to enjoy together and stay very connected around the South Pacific.
As part of Digicel PNG’s family spirit this Christmas, customers can Top Up and win cash and prizes every day! There are loads of great prizes up for grabs, from fridges to microwaves, cash and many more giveaways. To be entered in the draw customers simply need to Top Up by K3 or more and they will automatically be given entries in the draw. The more customers Top Up, the more chances they have to win.
‘’This year has raced by, it’s been action packed with promotions, events, milestone achievements and now Christmas is upon us. Over the next six weeks, everyone’s spirits will rise, the familiar jingles will be heard all around and the spirit of community and family will get even stronger. In line with this, we want to reward our Digicel family- our very special customers- for being with us. So this year we have a series of great offers- including a recharge promotion which rewards every customer with an entry to the draw every time they top up by K3 or more,” said Digicel PNG CEO, Maurice McCarthy.
Additionally, customers can also enjoy great festive specials on high performing android smartphones, like the 3.5 inch Alcatel Pixi 3 at a special price of K129.
Those looking to enjoy PNG’s very best TV this Christmas season are encouraged to pick up a deal on a Digicel Play Box.
Once customers have this box they can access 30 channels of TV’s best news, sports, movies, kids and family entertainment. What’s more once customers have a Digicel Play box they will be able to enjoy 3 channels free.
Look out for the “We are Family” Christmas campaign and specials from now until Christmas. The campaign will also be supported by a digital and social media campaign encouraging customers to share their favourite moments on Twitter and Facebook.
The song ‘We Are Family’ will be available on iTunes or from Digicel Live during the Christmas period.